Meet your Summer Camp speakers
Wednesday, June 25
Nerea Ruiz de Gauna
Lead Data Scientist
Zipline
Summer Camp sessions
🦾 Putting the AI in Retail: AI-Powered Zipline Solutions to Make Smarter Decisions Faster
Favorite Zipline feature
Insights: Insights transforms raw data into clear, actionable takeaways that help me make smarter decisions faster.
Fun fact
I love sport climbing and could talk for hours about climbing trips, discovering new crags around the world, and chasing the best post-climb pizza!
Teresa Vasko
Regional Manager, RJ AJP, GIA
Helzberg
Summer Camp sessions
💖 Keeping Stores on Track: Zipline Features Field Leaders Can't Live Without
Favorite Zipline feature
Field Publishing: I utilize Field Publishing to send messages to my team daily, as well as Groups, so I can better understand questions or concerns from the field.
Fun fact
I enjoy golf and am an avid scrapbooker. I have a book for each year of my son's school time, now to do his college book!
Jon Tilton
Communications and Engagement Manager
O’Reilly Auto Parts
Summer Camp sessions
💖 Keeping Stores on Track: Zipline Features Field Leaders Can't Live Without
Favorite Zipline feature
Groups: Groups gives me the ability to get information out quickly to our team members, and allows the field to have a direct line of communication to different departments within our company.
Fun fact
Hobbies? What are those? If you don’t find me at work, you’ll find me coaching some sort of youth sports team. My favorite food is anything Thai, and this past summer I hiked Mount Le Conte along the Appalachian Trail.
Erin Schryer
District Manager
World Market
Summer Camp sessions
💖 Keeping Stores on Track: Zipline Features Field Leaders Can't Live Without
Favorite Zipline feature
Messages: I love Messages because they keep communication clear and organized, making it easy to stay aligned and quickly share updates with my team. It helps ensure everyone is on the same page without the noise of traditional channels.
Fun fact
I love hosting! Whether it's a themed get-together or a holiday celebration, I enjoy bringing people together and creating memorable experiences.
Kyla McGowan
Sr. Customer Enablement Manager
Zipline
Summer Camp sessions
✨ Zip Tips Lightning Round: Maximizing Zipline functionality to boost results
Favorite Zipline feature
Zipline Workflows: Work is so much easier when everything you need to do your job is in one place, which is why I love Workflows! Spend less time in your inbox and unlock better visibility for your team with automated Workflows that use incoming emails to trigger events in Zipline.
Fun fact
One of my favorite hobbies is birding! I love spending time outside hiking and identifying birds, especially during the spring migration season. My birding 'life list' is currently at 225 species, and I'm hoping to hit 300 by the end of 2025. 🤞
Adam Gunnett
Director of IT and Business Intelligence
Busy Beaver
Summer Camp sessions
🥇 The Best Features You're Not Using (Yet)
Favorite Zipline feature
Silently save changes: Silently save changes is my favorite feature because it lets me quietly fix my mistakes without announcing them to the world—perfect for someone whose ego bruises faster than a ripe banana.
Fun fact
I’m fascinated by the paranormal—I’ve attended multiple conferences, explored the areas around Area 51, and even once took a work Zoom call from the Little A'Le'Inn in Rachel, Nevada.
Penni Martinez
Sr. Manager, Operational Communications
Barnes & Noble College
Summer Camp sessions
🥇 The Best Features You're Not Using (Yet)
Favorite Zipline feature
Mail Merge: I LOVE being able to take excessive amounts of data from spreadsheets and build it into a personalized Message for the store!
Fun fact
My dream is to own an animal sanctuary!
Chris Jang
Senior Product Manager
Zipline
Summer Camp sessions
🥇 The Best Features You're Not Using (Yet)
Favorite Zipline feature
Report Builder: It’s an all-you-can-eat data buffet! You grab exactly what you want—no waiter (support) needed!
Fun fact
I’m an adrenaline sports aficionado.
Katie Marks
Account Manager
Zipline
Summer Camp sessions
🥇 The Best Features You're Not Using (Yet)
Favorite Zipline feature
Widgets: I love how easy it is to customize the Dashboard and add visibility/branding moments to really tailor the experience for field teams! An image and a link are all you need to create a whole new branded focus!
Fun fact
I love a theme! Whether it's a work-related topic/event, or a pre-school party, I go all out—puns, themed outfits, atmosphere, you name it! Don't believe me? Ask me about my daughter's pink sparkle unicorn party. 🦄 💖
Reanna Smith
Manager, Store Communications
Mark’s
Summer Camp sessions
🗣️ Launching Total Translation: A Global Retrospective
Favorite Zipline feature
It’s hard to choose! Each feature has supported us in changing the way we communicate with our teams. 😁 But if I had to pick one: Insights. It provides the opportunity for us to see common themes, identify trends, and support our team better than we have before. By being data-driven, we’re able to have conversations with our business, field leaders, and store teams on how they can truly impact the way they work through Zipline.
Fun fact
I am a hopeless romantic! Ask me about my love story. ❤️ And I love audio recordings!
Maddie Hadfield
Communications Specialist
Five Below
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Mail Merge: Mail Merge allows our team to send store-specific info in large Messages that cover a multitude of our stores. We went from sending spreadsheets with upwards of 30+ pages down to a simple data set. Talk about a WIN! 💪🏻
Fun fact
I'm getting married in September!
Hannah McCloskey
Manager - Store Communications
J.Crew
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Mail Merge: Mail merge really helps reduce clicks and streamlines messages for stores!
Fun fact
I love to clean and organize anything!
Andraya Robinson
Manager, Communications/Store Operations
Janie and Jack
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Dashboard, but also the Daily Message, and my all-time favorite, the Calendar: The Daily Message and Calendar, because it keeps everyone on track. The Daily Message is great for day-to-day
planning and the calendar for long-term planning.
Fun fact
I am a Serial DIYer leading a crew of mini makers. We’re only held back by bedtime and tool safety warnings.
Dana Rivard
Retail Operations Manager
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Business partner publishing: Our Ops inbox is constantly fielding emails from our stores as well as our HQ partners. It's great to save a step and trust a handful of our business partners as the subject matter experts to work directly in Zipline and draft communications for us to polish off and organize as needed!
Fun fact
Something I could talk about for hours? You've caught me in the right season—the flowers in my garden and the birds outside my window!
Mike Cantwell
Sr. Retail Communications Leader
TravisMathew
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Dashboard: The dashboard brings Zipline to life for our teams and provides us a great place to do brand storytelling! When maximized using the branding features and widgets, you can create a fun, engaging experience.
Fun fact
I once had the opportunity to foster a pair of baby lions. It was as weird and great as you might think. 🦁
Leanne LaVere
Account Manager
Zipline
Summer Camp sessions
⚡️ Lightning Round #2: Zip Tips
Favorite Zipline feature
Insights: Insights is my FAVE Zipline feature! I really enjoy seeing progress over time based on aligned KPIs with my brands. It's fulfilling seeing progress to goal, while also helping tell a story to brand leadership.
Fun fact
I'm a major foodie! I love cooking shows and following local food celebrities. Kenji Lopez is my hero! I own just about every kitchen gadget, but oddly, I do less cooking for my own family (my husband does most of the cooking), and I do more baking!
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