Summer Camp Agenda

All times listed are in MT

Monday, June 23

6:30 - 8:30pm 

👋 Welcome Reception sponsored by Legion
Flying in early? Join us for a Welcome Reception starting at 6:30pm! While surrounded by the buzz of downtown Denver, catch up with fellow Campers and Team Zipline to start making those magical Summer Camp memories.

A special thank you to our sponsor, Legion, for hosting!

Tuesday, June 24

8:00 - 9:00am 

☕️ Breakfast
Fuel up for day one of fun! Conversation, coffee, and Camper connections—what more could you want?

9:00 - 10:20am

🌄 Setting the Stage: Come Along for Zipline's Journey Today, Tomorrow, and Beyond
Welcome to Summer Camp 2025! Zipline VP of Customer Success Corbin Eilander will kick us off by sharing the Mile High moments specially-prepared for this year's experience, followed by Chief Customer Officer Deri McCrea putting the spotlight on what matters most: you. Zipline Co-founder and CEO Melissa Wong will then take the stage to share how Zipline's positioned to support you and your organization's success in an industry that's changing more than ever before.

10:20 - 10:35am

Break

10:35am - 12:00pm

🔮 Product Vision
Meet Zipline’s top tech experts! Join Senior VP of Product Meagan Sobol, Senior VP of Engineering Ben Cosgrave, and the Zipline Product Team as they present Zipline’s product direction and future innovations to champion your long-term success. Plus, you’ll have the exclusive opportunity to vote in real-time in a head-to-head bracket to determine which product feature request submission will win the big prize: priority placement on Zipline’s near-term roadmap.

12:00 - 1:00pm

Lunch

1:00 - 1:50pm

📚 Lessons Learned: Launching Zipline Learning and Optimizing the Path Forward
Zipline Learning helps employees go beyond reading and into real understanding. Join Zipline Senior Product Manager Cadie Myers as she chats with Hollywood Feed’s Stephanie Mothershed and Tecovas’ Kaylen Combs—two brands who have launched Zipline Learning—about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way. Get ready to hit the books and study their real-world stories so you can take your Learning strategy to the next level.

1:50 - 2:00pm

🎓 Zipline University Certification Program
Get recognized for your Zipline skills and experience! Zipline Learning Program Manager Maureen Coyan and Zipline Sr. Manager, Education and Enablement Lindsay Nelson will introduce the Zipline University Certification Program, a one-of-a-kind experience to get Zipline-certified and showcase your expertise. Be a part of our inaugural class and get your graduation cap ready!

2:00 - 2:30pm

Break

2:30 - 3:30pm

⚡️ Lightning Round #1: Zip Tips
We're bringing back an all-time fave—with a twist! Zipline Account Manager Nathan Thompson hosts as we learn practical, hands-on Zipline tips that'll equip you with fresh insights to implement immediately at your organization. You'll soak up best practices from a stellar crew of publishing pros and operational excellence experts on stage, comprised of Crocs’ Amber Bochmann, DoorDash’s Jonatan Armenta, O’Reilly Auto Parts’ Jasmine Stehlin, The Container Store’s Emily Thole Stark, and Uncle Giuseppe's Marketplace’s Frank Marcucilli, followed by the opportunity to dive deeper into conversation at breakout groups of your choosing.

3:30 - 4:15pm

🚀 Beyond the Message: Launching Initiatives that Stick
Planning a successful project launch isn’t just about sending a message—it’s about orchestrating an experience. Whether it’s a major holiday campaign or a smaller-scale quick-hit initiative, using Zipline's full ecosystem ensures your teams are informed, engaged, and ready to execute. In this panel discussion hosted by Zipline Senior Customer Communications Manager Becca May, DoorDash’s Alisa Ingwersen and Helzberg Diamonds’ Ryan Holm will walk through a launch from start to finish and show how to strategically use Messages, Groups, Library, Surveys, and more to drive success and meaningful action.

6:15pm

⛺️ Discovering Denver sponsored by Onebeat
Pack your sense of adventure—and appetite—for Happy Camper, an aptly-named casual hangout spot with the best camp-vibes in the city! Join us and your fellow Campers for a night full of laughs, lawn games, pizza, and fire pits. (No tents required—just good vibes!)

Thank you to our sponsor, Onebeat, for hosting!

Wednesday, June 25

8:00 - 9:00am

☕️ Breakfast
We're in the home stretch! (Trail) mix and mingle during breakfast with fellow Campers on our second and final day of Summer Camp 2025.

9:00 - 10:00am

🦾 Putting the AI in Retail: AI-Powered Zipline Solutions to Make Smarter Decisions Faster
Tired of guessing what next steps to take? You've already done the hard part, and let AI help build your momentum. Zipline Lead Data Scientist Nerea Ruiz de Gauna de Santiago and Senior VP of Product Meagan Sobol will demonstrate how AI can turn past actions taken in Zipline into fuel for future strategy, enabling different levels of your organization to make the right decision at the right time.

10:00 - 10:45am

💖 Keeping Stores on Track: Zipline Features Field Leaders Can't Live Without
Field leaders juggle a million moving pieces: team accountability, execution, ever-changing priorities, and more. Alongside Zipline Sr. Customer Enablement Manager Kyla McGowan, hear directly from field leaders Helzberg Diamonds’ Teresa Vasko, O’Reilly Auto Parts’ Jon Tilton, and World Market’s Erin Schryer, who use Zipline to streamline communication, keep stores aligned, and make their lives easier while they're on the go. They’ll share real-world examples and best practices to cut through the noise, drive consistency, and ensure every store is set up for success.

10:45 - 11:00am

Break

11:00am - 12:00pm

🥇 The Best Features You're Not Using (Yet)
Retail moves fast, and staying ahead means anticipating trends and setting yourself up for success before you need it. Join Zipline Account Manager Katie Marks, Barnes & Noble College’s Penni Martinez, Busy Beaver Building Centers’ Adam Gunnett, and Zipline Senior Product Manager Chris Jang as they explore common retail pain points, how Zipline’s latest innovations solve for them, and what you can do now to future-proof your operations. From informative widgets to impactful workflows to Help Forums and helping publishers gain actionable insights, we'll break down the steps you can take to work smarter, not harder.

12:00 - 1:00pm

Lunch

1:00 - 1:30pm

🗣️ Launching Total Translation: A Global Retrospective
Global brands speak multiple languages, but all share one platform: Zipline. Hear first-hand from Mark’s Reanna Smith how implementing Total Translation, an integration powered by Google Translate, helped their team effectively communicate no matter the language, break down barriers, and boost clarity to build a more inclusive and optimized experience for all Zipline users.

1:30 - 2:30pm

⚡️ Lightning Round #2: Zip Tips
Having déjà vu? Gear up once more for another round of tactical Zipline tips from the industry's most innovative idealists! After Zipline Account Manager Leanne LaVere, Five Below’s Maddie Hadfield, J.Crew’s Hannah McCloskey, Janie and Jack’s Andraya Robinson, Retail Operations Manager Dana Rivard, and TravisMathew’s Mike Cantwell take the stage, you'll again have the opportunity to choose your own adventure and join the breakout group(s) of your choice to dive deeper into conversation and knowledge-sharing.

2:30 - 2:45pm

📸 Camp Crew Photo
Be a part of the bigger picture—literally! Strike a pose in the official group photo to capture this year's unforgettable adventures.

2:45 - 3:15pm

Break

3:15 - 4:15pm

🏆 2025 Customer Awards and Closing Ceremony
Time to celebrate! Let's cheers and close out our sixth annual Summer Camp by sharing classic camp highlights, celebrating campground connections, and handing out our oh-so coveted customer awards.