Summer Camp Agenda

Monday, June 23

6:30pm MT

👋 Welcome Reception
Flying in early? Join us for a Welcome Reception starting at 6:30pm! While surrounded by the buzz of downtown Denver, catch up with fellow Campers and Team Zipline to start making those magical Summer Camp memories.

Tuesday, June 24

8:00am-4:30pm MT

☕️ Breakfast
Fuel up for day one of fun! Conversation, coffee, and Camper connections—what more could you want?

🌄 Setting the Stage: Come Along for Zipline's Journey Today, Tomorrow, and Beyond
Welcome to Summer Camp 2025! Zipline VP of Customer Success Corbin Eilander will kick us off by sharing the Mile High moments specially-prepared for this year's experience, followed by Chief Customer Officer Deri McCrea putting the spotlight on what matters most: you. Zipline Co-founder and CEO Melissa Wong will then take the stage to share how Zipline's positioned to support you and your organization's success in an industry that's changing more than ever before.

Break

🔮 Product Vision
Meet Zipline’s top tech experts! Join Senior VP of Product Meagan Sobol, Senior VP of Engineering Ben Cosgrave, and the Zipline Product Team as they present Zipline’s product direction and future innovations to champion your long-term success. Plus, you’ll have the exclusive opportunity to vote in real-time in a head-to-head bracket to determine which product feature request submission will win the big prize: priority placement on Zipline’s near-term roadmap.

Lunch

📚 Lessons Learned: Launching Zipline Learning and Optimizing the Path Forward
Zipline Learning helps employees go beyond reading and into real understanding. Hear from customers who have launched Zipline Learning about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way. Get ready to hit the books and study their real-world stories so you can take your Learning strategy to the next level.

🎓 Zipline University Certification Program
Get recognized for your Zipline skills and experience! Zipline Learning Program Manager Maureen Coyan will introduce the Zipline University Certification Program, a one-of-a-kind experience to get Zipline-certified and showcase your expertise. Be a part of our inaugural class and get your graduation cap ready!

Break

⚡️ Lightning Round #1: Zip Tips
We're bringing back an all-time fave—with a twist! Learn practical, hands-on Zipline tips that'll equip you with fresh insights to implement immediately at your organization. You'll soak up best practices from a crew of publishing pros and operational excellence experts on stage, followed by the opportunity to dive deeper into conversation at breakout groups of your choosing.

🚀 Beyond the Message: Launching Initiatives that Stick
Planning a successful project launch isn’t just about sending a message—it’s about orchestrating an experience. Whether it’s a major holiday campaign or a smaller scale quick-hit initiative, using Zipline's full ecosystem ensures your teams are informed, engaged, and ready to execute. In this panel discussion, we’ll walk through a launch from start to finish and show how to strategically use Messages, Groups, Library, Surveys, and more, to drive success and meaningful action.

6:30pm MT

⛺️ Discovering Denver
Pack your sense of adventure—and appetite—for Happy Camper, an aptly-named casual hangout spot with the best camp-vibes in the city! Join us and your fellow Campers for a night full of laughs, lawn games, pizza, and fire pits. (No tents required—just good vibes!)

Wednesday, June 25

8:00am-4:30pm MT

☕️ Breakfast
We're in the home stretch! (Trail) mix and mingle during breakfast with fellow Campers on our second and final day of Summer Camp 2025.

🦾 Putting the AI in Retail: AI-Powered Zipline Solutions to Make Smarter Decisions Faster
Tired of guessing what next steps to take? You've already done the hard part, and let AI help build your momentum. Zipline Lead Data Scientist Nerea Ruiz de Gauna de Santiago will demonstrate how AI can turn past actions taken in Zipline into fuel for future strategy, enabling different levels of your organization to make the right decision at the right time.

💖 Keeping Stores on Track: Zipline Features Field Leaders Can't Live Without
Field leaders juggle a million moving pieces: team accountability, execution, ever-changing priorities, and more. Hear directly from a panel of field leaders who use Zipline to streamline communication, keep stores aligned, and make their lives easier while they're on-the-go. They’ll share real-world examples and best practices to cut through the noise, drive consistency, and ensure every store is set up for success.

Break

🥇 The Best Features You're Not Using (Yet)
Retail moves fast, and staying ahead means anticipating trends and setting yourself up for success before you need it. Join us as we explore common retail pain points, how Zipline’s latest innovations solve for them, and what you can do now to future-proof your operations. From informative widgets to impactful workflows to Help Forums and helping publishers gain actionable insights, we'll break down the steps you can take to work smarter, not harder.

Lunch

⚡️ Lightning Round #2: Zip Tips
Having déjà vu? Gear up once more for another round of tactical Zipline tips from the industry's most innovative idealists! After they take the stage, you'll again have the opportunity to choose your own adventure and join the breakout group(s) of your choice to dive deeper into conversation and knowledge-sharing.

📸 Camp Crew Photo
Be a part of the bigger picture—literally! Strike a pose in the official group photo to capture this year's unforgettable adventures.

Break

🏆 2025 Customer Awards and Closing Ceremony
Time to celebrate! Let's cheers and close out our sixth annual Summer Camp by sharing classic camp highlights, celebrating campground connections, and handing out our oh-so coveted customer awards.