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New York City  |  Jan 11-13, 2026  |  Booth #5251

If 90%+ execution is your goal,
Zipline's the place to start.

Zipline is the store ops platform built by retailers to bring tasks, comms, insights, and AI together for seamless brand vision.

Coach Store Tour

ZipTalks

Big Ideas Session

iOS Ave

reTAILGATE

Why the Zipline booth is the place to be at NRF 

You'll know it when you feel it—we're retail people at heart. NRF's a chance to really talk shop and help hardworking store teams do what they do best. That's why we designed our booth to be a little oasis in the chaos.  

 

What to expect:

  • Real Zipline customers from Kate Spade, Aritzia, Helzberg, and more ready to share their experience (seriously, ask them anything).
  • A look at how 150+ best-in-class brands like Gap, Warby Parker, and Arc'teryx align HQ strategy with field and store execution.
  • Live demos of Zipline in action, from AI-powered workflows to crystal-clear communications.
  • A really nice team. And comfy chairs. To eat bagels in.
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"Zipline's a one-stop shop, it's easy to use, and it allows the best results for our team."

- Jade Owens, District Manager at PacSun

Retail leaders love Zipline because strategy syncs with execution across stores. Managers love it because it gives them more time and freedom to engage store teams. Store teams love it because they get clarity and agency to do their best work. And customers love it (but just don't see it) because their in-store experience is consistently excellent. 

But don't take it from us. Hear it straight from Zipline customers at—you guessed it—our booth! Get a peek at last year: 

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Designing Retail:
See the power of a Single Pane of Glass.

Tuesday, January 13, 2026 at 8:30-10:00 am EST

Grab one of the limited spots* for an exclusive in-store event at Coach Hudson Yards and learn how they create clarity, consistency, and confidence for store teams. Then get a little VIP treatment. 🎁 

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Hear directly from people who put Zipline to the test 

Retail leaders from brands like Aritzia, Helzberg, Sephora, and
more will be at our booth throughout the show.

Come by with any questions you have, from "What really changed since you switched to Zipline?"
to "Do you think this hot pink is my color?"

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Ashley Iasillo

Executive Assistant & Manager of Store Communications & Special Projects

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Grace Hill-Preece

Manager – Retail Communications

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Nicki Fountain

Director, Retail Communications


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Emily Thole Stark

Senior Store Communications Specialist

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LeRae White

Corporate Communication & Event Specialist

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Reanna Smith

Manager of Communications, Customer Service & Jumpstart

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Kevin Moeti

Sr. Account Manager

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Sara Cavolo

Sr. Director

Hear real takes and real results from real Zipline customers

Like a show ‘n’ tell for grownups who are really excited about retail ops.

Leaders from Aritzia, Helzberg, Mosaic Google, and more will be sharing how they actually use and what they love about Zipline. And the impact they’ve seen on everything from employee engagement to launches to team alignment.

Catch their ZipTalk on the schedule below, or book some time to chat 1:1 with a customer at our booth.

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Tuesday, January 13, 1:00pm ET
 
Inside Kate Spade’s Year of Transformation 
 

Ashley Iasillo
Executive Assistant and Manager of Store Communications and Special Projects

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Tuesday, January 13, 2:00pm ET
 
Connected Workplaces: Breaking Communication Barriers
 

Grace Hill-Preece
Manager – Retail Communications


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Monday, January 12, 3:30pm ET
 
Lights, Camera, Engagement: How The Container Store Uses Video to Inspire Store Teams
 

Emily Thole Stark
Senior Store Communications Specialist

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Sunday, January 11, 3:30pm ET
 
How Helzberg Gives Every Store a Voice: The Power of Groups
 

LeRae White
Corporate Communication & Event Specialist

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Monday, January 12, 2:30pm ET
 
Launching with Intent: Lessons from Mosaic’s First 90 Days with Zipline
 

Kevin Moeti
Sr. Account Manager

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Monday, January 12, 2:30pm ET
 
Launching with Intent: Lessons from Mosaic’s First 90 Days with Zipline
 

Sara Cavolo
Sr. Director

 
 



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Sunday, January 11, 2:30pm ET
 
The Levers of Engagement: Inside Mark’s Communication Transformation
 

Reanna Smith
Manager of Communications, Customer Service, and Jumpstart

 




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Big Ideas Session:
Hear from the people merging AI innovation with store operations

Data, Innovation, and AI at Tapestry: Coach and Kate Spade

Learn how Coach and Kate Spade are using data and AI to elevate store performance. Mandeep Bhatia, SVP, Global Digital Product & Omnichannel Innovation at Tapestry, and Melissa Wong, CEO & Co-Founder of Zipline, will break down how store associates are working faster and smarter, KPIs are improving, and AI is reshaping daily decisions.

Date: Monday, January 12, 2026
Time: 1:15pm ET
Location: Expo Level 1, Expo Stage 2

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Let’s rock down to iOS Avenue…and take store performance higher

Join us and Apple Enterprise partners for an in-depth look at emerging tech and modern retail solutions. Plus a special ZipTalk with Zipline and Coach.

iOS Avenue: Booth #5375
Get a daily tour and live demos of how iOS is bringing team and shopper experiences to the next level. From modern POS to planograms to task management to employee enablement.

iOS Avenue Breakfast and Store Tours
Red Wing Shoes Store, Manhattan - 11 Pennsylvania Plz

This intimate fireside breakfast highlights Red Wing’s digital transformation journey and demonstrates the power of running retail operations fully on iOS. Choose from the EMEA or AMR tours (or join both!).

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  • Retail Runs on iOS Breakfast EMEA: January 11, 8:00 - 10:00 am
  • Retail Runs on iOS Breakfast AMR: January 12, 8:00 - 10:30 am

NRF + NFL: Let’s kick it at the fourth annual reTAILGATE!

Come for free snacks and insights while you cheer on your favorite team.

See why reTAILGATE has become an NRF tradition. We’re teaming up with Legion to host a live stream of the NFL Playoff Wild Card Games, complete with tailgate-inspired beverages and bites. It’s the perfect way to unwind and connect while celebrating the best weekend in retail (and football).

When: January 11, 3:00 - 5:00 pm
Where: Booths #5257 and #5251

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Where to find us
on the floor

Our team will be ready to field your questions at the Zipline booth #5251 anytime.

While the NRF countdown is on…

Check out some of the highlights from NRF 2025.

Big Ideas Session: Warby Parker + Zipline

Clear Vision, Seamless Execution: The Secret Behind One Retailer’s Store Growth

Zipline helped Warby Parker boom from 120 to 270+ locations in just a few years, without rattling their processes or operational efficiency.

In this session, Zipline CEO, Melissa Wong, and Warby Parker Director of Retail and CX Communications and Training, Sasha Ludwig-Siegel, will share how effective internal communication fueled their growth and operational success while improving overall customer experience.

Date: Tuesday, January 14, 2025
Time: 1:00 PM – 1:45 PM
Location: Level 1, Expo Stage 1

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Big Ideas Session: PacSun, Janie and Jack, American Signature + Zipline

Better Training, Better Results: A Look at Zipline’s New L&D Solution

A can’t-miss panel discussion on one of the most critical drivers of operational excellence. 

Hear from retail communications and operations leaders how they’ve transformed employee training with Zipline, setting every team member up for individual and collective success.

Date: Tuesday, January 14, 2025
Time: 10:15am - 11am
Location: Level 1, Expo Stage 1

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Exclusive in-store event*

Retail in Focus: See What’s Possible 👓

In a behind-the-scenes tour, discover how Warby Parker is bringing clarity to their retail communications, empowering associates in their roles, and achieving seamless execution across retail and customer-facing teams. Bonus: Stick around for a little private shopping time and a special Warby Parker gift!

*This is a limited-capacity event for retail leaders to explore Zipline and see the difference it makes through actual customer stories. Reserve your seat before it’s gone!

Date: Monday, January 13
Time: 8:30am - 9am (Breakfast and Networking), 9am - 10am (Content and Shopping)10:15am - 11am
Location: Warby Parker, Hudson Yards

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Andraya Robinson

Project Manager Store Operations/Communications

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Rob Coultrip

ASI Store Operations

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Kay Gursoy

Senior Manager of Retail Communications

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“There are professional journeys that leave us better than before and for me, Zipline has been one of those beautiful experiences.”

Ross Weiner, Director, Retail & Labor Operations, Visionworks

Let's kick it at reTAILGATE 🏈

Snacks, insights, and touchdowns? That’s a win-win-win. 

Come meet Zipline, Legion, and RetailNext at reTAILGATE on Sunday, January 12. You’ll get to see how these tools can level up your retail game while you cheer on your favorite team during the playoffs.

Date: Sunday, January 12, 2025
Time: 3:00 - 5:00pm
Location: Booth #4657

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Zipline has been named a finalist for the NRF VIP Awards!

Thanks to Zippy, our AI assistant, we’ve been named a finalist in the VIP Challenge category for AI Innovation and Application!

What’s even better than joining us at the most exciting show in retail? Doing it for 20% off. Use our code to get your NRF All-Access Pass discount.
Code: 4463
Book a meeting to see exactly what Zipline can do for you
While the average store execution rate hovers around 29%, Zipline customers consistently see 90% by streamlining communications and operations. Book some time with us and let’s talk about what that can mean for you.