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Sparking Real Change in Retail Operations

5 Stories from the Women in Retail Leadership Summit

For six years, Zipline has spotlighted operational leaders at the Women in Retail Leadership Summit. This eBook celebrates five powerful stories of transformation—led by the women reshaping retail from the inside out.
 

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Real stories. Lasting impact.

This eBook brings together six years of powerful moments from the Women in Retail Leadership Summit, spotlighting the women who are transforming the industry from the inside out.

What you’ll find inside:

  • Honest, unfiltered stories from women leading real operational change—from store floors to C-suites
  • Hard-won lessons on navigating complexity, advocating for teams, and pushing through resistance
  • A fresh look at what leadership looks like when it’s built on clarity, courage, and connection
  • Practical insights you can take back to your own team—no matter where you sit in the organization
  • Inspiration to take a risk, ask a question, or spark a new kind of conversation

These stories don’t just reflect where retail is going—they show who’s taking it there. It’s a celebration of the women shaping the industry—and a spark for those ready to lead what’s next.

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WIRLS is an exclusive, invitation-only event is designed for women in leadership positions at top retailers and brands who want to learn, network, and improve their business acumen. Attendees Share best practices, discuss industry issues, connect with new contacts (or reunite with old friends!), all while finding inspiration to conquer challenges in both your personal and professional lives. Learn more

 

 

Get your copy of Sparking Real Change in Retail Operations

We’ll send the stories straight to your inbox—so you can learn from the women who are moving retail forward.  

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Led by a woman who’s been there

Zipline was founded by Melissa Wong, a former retail communications exec who spent more than a decade navigating the same challenges facing today’s field and HQ teams. Frustrated by the disconnect between corporate strategy and store execution, Melissa set out to build something better.


That “something” became Zipline: a retail operations platform now used by over 150 of the world’s most loved brands.


But more than a platform, Zipline is a community—one built on the belief that great retail starts with empowered people. That belief is what drives our WIRLS partnership, and what inspired Melissa’s journey from store floor to CEO.


You can learn more about the Zipline platform here. 

headshot of Melissa Wong, CEO of Zipline

Brands that use Zipline include

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