Retail by the Numbers:
The Real Cost of Misalignment in 2026
What’s Behind The 2026 State of Retail Communication and Execution—and What’s Next
March 26 at 12pm ET/9am PT
⏰ 45 Minutes

When we surveyed 227 HQ and store leaders across North America about their real, on-the-ground, day-to-day experiences, we didn’t know what we were in for. Turns out, that’s how a lot of retail employees feel when it comes to their work expectations. With a clear disconnect between leadership and the frontline affecting execution, retention, and overall ROI.
So we’re gathering a panel of experts to talk about what’s behind the numbers—and practical steps to make 2026 the year of team alignment and flawless execution. Gino Filice, Director of Employee Value Solutions at Legion, Jen Churchill, Senior Director of Store Communications Strategy at Belk, and Kit Campoy, retail leadership expert, author, and “The Voice of the Frontline,” will join us for a live webinar and Q&A on the whats, whys, and what’s-nexts of The 2026 State of Retail Communication and Execution report.
What You’ll Learn:
- Key benchmark findings and what they reveal about retail realities
- Top areas of misalignment (like where HQ scores themselves almost double what stores give them)
- Expert panelist reactions, takes, and grounded thoughts on solutions
- Real examples of what alignment looks like for HQ and store teams
- Direct answers to your questions during an open Q&A period
Join us live on July 31 for tactics-driven conversations with industry experts designed to help your teams do more with less.
*This section is set up just in case you end up with 4 speakers - can be deleted if not
Featuring Matt Love, Country Supplier (potential replacement for Hollywood Feed’s Stephanie Mothershed, who we’ve been told is quite busy) and Kaleyn Combs, Tecovas. Both represent two brands who have launched Zipline Learning recently and they’ll talk about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way.

Melissa Wong
CEO and Co-Founder, Zipline

Melissa Wong
CEO and Co-Founder, Zipline

Melissa Wong
CEO and Co-Founder, Zipline

Melissa Wong
CEO and Co-Founder, Zipline
Meet Your Pro Panel
Gino Filice
Director of Employee Value Solutions
Legion
Jen Churchill
Senior Director of Store Communications Strategy
Belk
Kit Campoy
Retail Leadership Expert and Author
The Voice of the Frontline, The Retail Leader’s Field Guide
Save Your Spot to Join Live (and Get the Recording After)
RSVP to get in on the discussion, ask your own questions, and get a copy of the webinar sent to your inbox.
Meet your panelists
Beyond the Message: Launching Initiatives that Stick

Alisa Ingwersen
Change Management and Communication Associate, DoorDash

Ryan Holm
Divisional VP of Retail Innovation and Operations, Helzberg
Alisa and Ryan will take us through major internal changes they launched at their respective companies, leveraging different tools, communications channels, and creative approaches to drive meaningful action and store team success.
Meet your panelists
Two Brands, One Vision: Cross-Brand Execution with Zipline
Retail leaders from Filson and Shinola will talk about how they support separate brands supported under the same instance, enabling seamless learning for both orgs.

Melissa Wong
CEO and Co-Founder, Zipline

Melissa Wong
CEO and Co-Founder, Zipline

Melissa Wong
CEO and Co-Founder, Zipline