--- title: Sidekick Sign up description: Every month, Sidekick delivers bite-sized updates from the world of retail ops and comms, plus the inside jokes and touch of sparkle that make the grind a little lighter. --- [Skip to content](https://insights.getzipline.com/sidekick-sign-up#main-content) ![](https://insights.getzipline.com/hs-fs/hubfs/Zipline_Logo_Pink-1.png?width=500&height=144&name=Zipline_Logo_Pink-1.png) Open main navigation Close main navigation - [Contact us](https://insights.getzipline.com/sidekick-sign-up#contact) [Contact us](https://insights.getzipline.com/sidekick-sign-up#contact) ![sidekick\_logo](https://insights.getzipline.com/hs-fs/hubfs/sidekick_logo.png?width=700&height=220&name=sidekick_logo.png "sidekick_logo") # A retail comms and ops newsletter, minus the blah Every month, Sidekick delivers bite-sized updates from the world of retail ops and comms, plus the inside jokes and touch of sparkle that make the grind a little lighter. Free, forever, and written for people who actually do the work. (That’s you!)   ## Why subscribe to Sidekick - **Five‑minute read**. Skimmable, scannable, and field‑ready. - **Operator‑first.** Built to help HQ leaders stay current. - **Zero fluff.** We keep the jargon to a minimum too. - **Free forever.** No upsell—unsubscribe anytime.   ## Join us live on July 31 for tactics-driven conversations with industry experts designed to help your teams do more with less. [Reserve your spot](https://insights.getzipline.com/sidekick-sign-up#join-today) **\*This section is set up just in case you end up with 4 speakers - can be deleted if not** Featuring Matt Love, Country Supplier (potential replacement for Hollywood Feed’s Stephanie Mothershed, who we’ve been told is quite busy) and Kaleyn Combs, Tecovas. Both represent two brands who have launched Zipline Learning recently and they’ll talk about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way. ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ## Like proof with your pudding? We getcha. Take a peek at some curated stories from a recent issue. [Check it out](https://44709047.hs-sites.com/sidekick-august-2025?ecid=ACsprvtzTJLOZ4p38YbbPByOiAD8w5IpSt1D9VZixGe_R6j1xSzzO7EdAZg3aeOQhtchMSTqrHwb&utm_campaign=11423536-Customer%20Newsletters&utm_medium=email&_hsenc=p2ANqtz-8dFnuxaeIo-vfxbGROPeYBzIqJhqIirxHlPHE0ZrNhEjRqP-4rihl-pNwNmuCTIZZVRumhxqNEWaqiqtelJkt9wDN6VKzBF0uvF_r0yvHj2jPICDI&_hsmi=378494443&utm_content=378250356&utm_source=hs_email&hsLang=en) Meet your panelists Beyond the Message: Launching Initiatives that Stick ![Alisa Ingwersen](https://insights.getzipline.com/hs-fs/hubfs/Alisa%20Ingwersen.png?width=250&height=250&name=Alisa%20Ingwersen.png "Alisa Ingwersen") Alisa Ingwersen Change Management and Communication Associate, DoorDash ![Ryan Holm](https://insights.getzipline.com/hs-fs/hubfs/Ryan%20Holm.png?width=250&height=250&name=Ryan%20Holm.png "Ryan Holm") Ryan Holm Divisional VP of Retail Innovation and Operations, Helzberg Alisa and Ryan will take us through major internal changes they launched at their respective companies, leveraging different tools, communications channels, and creative approaches to drive meaningful action and store team success. Meet your panelists Two Brands, One Vision: Cross-Brand Execution with Zipline Retail leaders from Filson and Shinola will talk about how they support separate brands supported under the same instance, enabling seamless learning for both orgs. ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- [![](https://insights.getzipline.com/hs-fs/hubfs/Zipline_Logo_Pink-1.png?width=500&height=144&name=Zipline_Logo_Pink-1.png)](https://insights.getzipline.com/?hsLang=en) 123 Main Street, City, State 11111 Copyright © 2024,