WEBINAR
Leveling Up in Retail Ops
Real Career Journeys From the Floor to HQ
November 12 at 1:00 PM EDT / 10:00 AM PDT
⏰ 45 Minutes
There’s more than one way to launch a retail career—just ask these pros who’ve forged and followed very different paths. Decades of collective experience have taught them how to spot and make their own career-building moves in this exciting, complex, and opportunity-filled industry. And on November 12, they’ll be talking shop.
Join store operations leaders Lisa Sroufe and Rob Coultrip, along with Zipline’s Emily Lane, to hear their real, behind-the-scenes stories of career progression. Covering firsthand accounts, insider tips, and growth strategies for the real (retail) world, this “fireside chat” webinar will feel like grabbing a coffee with your own panel of professional mentors.
What You’ll Learn:
- What sets top-performing store ops leaders apart
- Which skills—hard and soft—can open new doors
- Translating field experience into strategic impact
- Common barriers (and breakthroughs) when moving from field to HQ
- Tips for managers nurturing team talent
Plus ask your questions during the open Q&A period.
Join us live on July 31 for tactics-driven conversations with industry experts designed to help your teams do more with less.
*This section is set up just in case you end up with 4 speakers - can be deleted if not
Featuring Matt Love, Country Supplier (potential replacement for Hollywood Feed’s Stephanie Mothershed, who we’ve been told is quite busy) and Kaleyn Combs, Tecovas. Both represent two brands who have launched Zipline Learning recently and they’ll talk about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way.
Melissa Wong
CEO and Co-Founder, Zipline
Melissa Wong
CEO and Co-Founder, Zipline
Melissa Wong
CEO and Co-Founder, Zipline
Melissa Wong
CEO and Co-Founder, Zipline
Meet Your Pro Panel
Lisa Sroufe
Manager, Store Operations and Events, Bealls Inc.
Lisa’s career path merges operational excellence with people-first leadership. Rising from the sales floor through multi-unit management at Peltz Shoes, she now leads store operations and events at Bealls, where she’s helping shape the next generation of field leaders.
Rob Coultrip
Store Operations, American Signature Inc.
Rob brings two decades of experience in store management, visual merchandising, and operational strategy, including 13 years at Abercrombie & Fitch and nearly eight at ASI. His expertise in store comms and training gives him a unique perspective on turning retail experience into long-term leadership.
Emily Lane (moderator)
Brand & Audience, Zipline
Emily has 15+ years of experience leading store communications, operations strategy, and brand storytelling at Old Navy, Gap, and Gymboree. Now at Zipline, she helps brands connect their HQ and field teams through smarter communication and better execution.
Save Your Spot to Join Live (and Get the Recording After)
RSVP to get in on the discussion, ask your own questions, and get a copy sent to your inbox afterward.
Meet your panelists
Beyond the Message: Launching Initiatives that Stick
Alisa Ingwersen
Change Management and Communication Associate, DoorDash
Ryan Holm
Divisional VP of Retail Innovation and Operations, Helzberg
Alisa and Ryan will take us through major internal changes they launched at their respective companies, leveraging different tools, communications channels, and creative approaches to drive meaningful action and store team success.
Meet your panelists
Two Brands, One Vision: Cross-Brand Execution with Zipline
Retail leaders from Filson and Shinola will talk about how they support separate brands supported under the same instance, enabling seamless learning for both orgs.
Melissa Wong
CEO and Co-Founder, Zipline
Melissa Wong
CEO and Co-Founder, Zipline
Melissa Wong
CEO and Co-Founder, Zipline