--- title: How Helzberg Closes the Performance Gap Across 160+ Stores | Zipline description: Learn how Helzberg's DVP of Retail Ops catches problem stores before they show up in the numbers. Join the free webinar on Oct 29. Register now. --- [Skip to content](https://insights.getzipline.com/helzberg-store-performance-webinar#main-content) ![](https://insights.getzipline.com/hs-fs/hubfs/Zipline_Logo_Pink-1.png?width=500&height=144&name=Zipline_Logo_Pink-1.png) Open main navigation Close main navigation - [Contact us](https://insights.getzipline.com/helzberg-store-performance-webinar#contact) [Contact us](https://insights.getzipline.com/helzberg-store-performance-webinar#contact) ![webinar\_logo](https://insights.getzipline.com/hs-fs/hubfs/webinar_logo.png?width=200&height=44&name=webinar_logo.png "webinar_logo") # How Helzberg Closes the Performance Gap Across 160+ Stores # A candid conversation with a seasoned retail ops leader *October 29th at 12pm ET/9am PT* ⏰ 45 Minutes ![helzberg\_webinar](https://insights.getzipline.com/hs-fs/hubfs/helzberg_webinar.png?width=2000&height=1379&name=helzberg_webinar.png "helzberg_webinar") No matter how many stores you're overseeing, here's usually how it plays out: A handful are a mess and they're getting most of your attention. A few are rockstar stores that don't need much from you. And then there's stores in the middle. That's where problems start. Not because those stores are failing, but because you don't know they're heading that way. By the time it shows up in your numbers, you've missed the window. Now you've got your next problem store. Ryan Holm, DVP of Retail Innovation & Operations, has been in the field. He's run stores, managed regions, and now oversees operations at Helzberg. In this session, he'll talk about **what it looks like to stop reacting and start catching stores before they become a problem—and the approach his team is taking to do it at scale.** What You'll Walk Away With - **A different view on your store priority list:** it's not about your bottom stores, it's about who's quietly trending the wrong direction in your middle tier before anyone's talking about it. - **Why the "next problem store" cycle never stops on its own:** and what it costs you when a store breaks down before you've had a chance to improve it. - **A real scenario:** what it looks like when a manager communication breakdown or team disengagement starts showing up in the data before it hits your numbers. - **An approach you can start applying next week:** identify the 1-2 behavioral indicators your gut tells you matters most, benchmark it against your best stores, and build a simple weekly check into your office day. Who This Is For **Area Managers & Regional Managers:** You know which stores are on fire, which ones run themselves, and which ones you just don't have enough time to watch. This conversation is built around your day-to-day reality. **DVPs & VPs of Store Ops:** You've been in that area manager seat. You know what it costs when a struggling store doesn't get caught in time. Now you're accountable for that happening across your entire region. --- 👀 One More Thing Attendees will also get a first look at how Helzberg and Zipline are solving early detection at scale and what it means to have a system surfacing those early warning signs before you have even thought to look. --- ## Join us live on July 31 for tactics-driven conversations with industry experts designed to help your teams do more with less. [Reserve your spot](https://insights.getzipline.com/helzberg-store-performance-webinar#join-today) **\*This section is set up just in case you end up with 4 speakers - can be deleted if not** Featuring Matt Love, Country Supplier (potential replacement for Hollywood Feed’s Stephanie Mothershed, who we’ve been told is quite busy) and Kaleyn Combs, Tecovas. Both represent two brands who have launched Zipline Learning recently and they’ll talk about their strategy, how they built engaging content to drive adoption, and the lessons learned along the way. ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline Your Speaker **Ryan Holm** *DVP of Retail Innovation & Operations, Helzberg* Ryan has worked in the field across multiple markets before moving into his current role overseeing retail operations across 160+ Helzberg locations. He'll share what the shift from reactive to proactive coaching looks like on the ground and how his team is thinking about catching store issues before the numbers catch up. ![1748438967768](https://insights.getzipline.com/hubfs/1748438967768.jpeg) # Save Your Spot — Join Live or Watch the Recording RSVP to get in on the discussion, ask your own questions, and get a copy of the conversation sent to your inbox. [Register now](https://insights.getzipline.com/helzberg-store-performance-webinar#register) Meet your panelists Beyond the Message: Launching Initiatives that Stick ![Alisa Ingwersen](https://insights.getzipline.com/hs-fs/hubfs/Alisa%20Ingwersen.png?width=250&height=250&name=Alisa%20Ingwersen.png "Alisa Ingwersen") Alisa Ingwersen Change Management and Communication Associate, DoorDash ![Ryan Holm](https://insights.getzipline.com/hs-fs/hubfs/Ryan%20Holm.png?width=250&height=250&name=Ryan%20Holm.png "Ryan Holm") Ryan Holm Divisional VP of Retail Innovation and Operations, Helzberg Alisa and Ryan will take us through major internal changes they launched at their respective companies, leveraging different tools, communications channels, and creative approaches to drive meaningful action and store team success. Meet your panelists Two Brands, One Vision: Cross-Brand Execution with Zipline Retail leaders from Filson and Shinola will talk about how they support separate brands supported under the same instance, enabling seamless learning for both orgs. ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline ![Mel Wong](https://insights.getzipline.com/hs-fs/hubfs/Mel%20Wong.png?width=250&height=250&name=Mel%20Wong.png "Mel Wong") Melissa Wong CEO and Co-Founder, Zipline facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- [![](https://insights.getzipline.com/hs-fs/hubfs/Zipline_Logo_Pink-1.png?width=500&height=144&name=Zipline_Logo_Pink-1.png)](https://insights.getzipline.com/?hsLang=en) 123 Main Street, City, State 11111 Copyright © 2024,